Overview
The primary goal of this page is to attract new users to download and use the PhraseUp app for learning English through practice, feedback, and personalized courses.
Tools used - Figma, FigJam, Illustrator
Outcomes / Results
Higher Sign-Up Intent: The redesigned landing page significantly increased user intent to register during usability tests.
Stronger Value Proposition: Clear messaging and visuals improved first-time comprehension of what PeerUp offers.
Improved CTA Engagement: A clearer hierarchy of calls-to-action led to more users clicking the primary sign-up button.
